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Wednesday, January 27, 2010

Upper Deck and Moose present Mighty Beanz™!

Upper Deck and Moose present Mighty Beanz™!

 

Upper Deck International BV and Moose Enterprise have joined forces to release Mighty Beanz - zany bean characters that kids can collect, swap, play and race!

 In March 2010, Upper Deck International will unveil an all-new cast of Mighty Beanz and accessories in Benelux, Germany, Austria, Switzerland, Sweden, Finland, Norway and Denmark. 

 

Upper Deck International BV and Moose Enterprise have joined forces to release Mighty Beanz - zany bean characters that kids can collect, swap, play and race!
 
In March 2010, Upper Deck International will unveil an all-new cast of Mighty Beanz and accessories in Benelux, Germany, Austria, Switzerland, Sweden, Finland, Norway and Denmark. 
 
The set comprises 100 Beanz which are divided into 20 teams such as ‘Monkey Beanz’, ‘Horror Beanz’ and ‘Sports Beanz’. Each themed team is made up of five unique characters featuring cool artwork and different rarity values.
 
There are common, rare and ultra rare Beanz to collect in every team. The ultra rare Beanz are ‘Mega Beanz’ which are shorter, rounder and crazier than the classic versions. Their unpredictable movement adds a whole new dimension to racing and gameplay!
 
Mighty Beanz are available in packs of two, three, and six, and all come with a full-colour collector’s guide. But collecting is only part of what Mighty Beanz are all about! They can also race, perform acrobatics, and be used to play single or multi-player games such as ‘3 Bean Bowling’ and ‘Trampoline Beanz’. 
 
Alongside the first wave of Mighty Beanz, Upper Deck will also release an exciting range of accessories, starting with the Collector Case and the Flip Track. The Collector Case is the ultimate accessory for Mighty Beanz enthusiasts and can be used to store, display and protect up to 50 Beanz. It also comes with 2 exclusive Beanz to give collections an instant boost.
 
The Flip Track is where the Mighty Beanz really come to life! The track can be used to race, play wacky games and make the Beanz perform amazing stunts. A Tricks & Games booklet is included in the package, as well as one exclusive bean. The Flip Track folds up and can also be used to store the Beanz, and has a belt clip attached for easy transportation.
 
Hot on the heels of these exciting releases, Upper Deck will also release the Mighty Beanz Racetrack later in 2010, and there are even more cool accessories planned for 2011.
 
Kids will be clamouring to get their hands on this toy phenomenon which is sure to hop, skip and jump off the shelves!
 
Haley Maiden, European Sales & Marketing Director at Moose says: “With their excellent distribution channels and market knowledge, Upper Deck is the natural choice as the sole distributor of Mighty Beanz in these territories. We are confident that their expertise and solid track record of bringing the hottest brands to market will ensure this innovative product is an outstanding success.”
 “We are delighted to be working with Moose and welcoming this collectible toy sensation to our winning portfolio” says Arno Fidder, Brand Manager, Toys and Games at Upper Deck International BV. “Mighty Beanz are sure to be a hit with kids everywhere, and will no doubt serve to reinforce our position as a market leader in today’s most popular toy trends.”
 
About Moose
 
Moose, the 2009 Winner of the Australian Development, Crafts and Activity Toy of the Year, Girls Licensed Toy of the Year, Boys Licensed Toy of the Year and Licensed Toy of the Year Awards is renowned for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including activity toys, arts and crafts, novelty items, electronics, outdoor and preschool products.  Moose is best known for such popular brands as Beados and Bakugan. 
Visit www.mooseworld.com.au for more information.
 
About Upper Deck International
 
Starting out in 1999 and quickly becoming a leader in Trading Card Games based on popular licenses such as World of Warcraft and Huntik, Upper Deck International is now an important player in the toy and entertainment industry. With headquarters based in the Netherlands and offices around Europe as well as Hong Kong and Japan, UDI holds strategic positions in key entertainment markets. Having secured exclusive pan-European toy rights with companies such as Moose (Crazy Soundz and Spongi), Playmates (Yu-Gi-Oh! 5D’s), All-in-One (Mickey Says), and Big Bocca (Huntik toys), and regional distribution for brands Bakugan and Tech Deck (Spin Master), Dinosaur King toys (Playmates) and Gormiti (GP), UDI is also investing heavily in IP development. An original line of pre-school products including Scrolly and Kikaboo! has been developed under classic Disney licenses and complete rollout is scheduled for the spring of 2010. For additional information please visit: upperdeck-international.com.

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