From Tech Deck® Fingerboards to Gormiti®, UDI is constantly broadening and developing its toy range. Toys help children of all ages to grow their skills, learn about the world around them, develop new outlooks and enhance their physical and mental co-ordination.

Featured Toys

Toys in our collection


Make, Spray and they Stay! Beados are magic beads that you use to create colourful and fun designs. Just lay out your design in the special Beados Tray, then spray them with water and your artwork will magically set in place!

Explore Beados

Magic Fabric

Magic Fabric is a soft material which 'magically' sticks together. No sewing, no glue. It sticks to itself!

Explore Magic Fabric

Mighty Beanz

Explore Mighty Beanz


The creative 2-in-1 modelling & animated sculpture game for boys and girls! It’s a moldable, colorful and lightweight paste which stimulates imagination & creativity! It comes with many accessories and some animated pieces to create many versions of Spongi characters and to bring them to life! It can be bounced, stretched, moulded & squished and it’s long lasting: creations can be preserved by air-drying.

Explore Spongi

Zhu Zhu Pets

Snuggly Hamsters! Where will your Zhu Zhu Zhu-oom?

Explore Zhu Zhu Pets