Message from the CEO

Dear Visitor,

I am delighted to welcome you to the home of Upper Deck International BV (UDI), one of the fastest growing solution providers in today's entertainment industry.

At UDI we create and deliver innovative, high quality entertainment products that contribute to exciting, interactive social experiences for kids of all ages. We share a passion for making the best-selling, cutting edge products, enjoy our team spirit, and strive for flexibility and leadership in order to meet the needs of our young consumers, their parents and our partners.

We offer our customers, suppliers, licensors and inventors numerous partnership benefits including industry-leading resources, unparalleled distribution channels and unique marketing tools throughout our global network.  And, most importantly, we always deliver what we promise.

Over the years Upper Deck International has transformed itself from being a sole trading card (game) company into a turnkey entertainment company. Today UDI is involved in a full portfolio of key business activities:

  1. Production, development, distribution and marketing of toys, games and collectibles
  2. IP development
  3. (Co)-production of animation
  4. Licensing
  5. Building interactive commercial platforms

Our International Headquarters is situated in Weesp, close to Amsterdam in the Netherlands.  We also have many local teams that are specialists in their own markets, understanding the changing consumer landscape in their developing territories: 

  • Upper Deck Nordics SA in Malmo, Sweden
  • Upper Deck GAS GmbH in Berlin, Germany
  • Upper Deck Benelux in Weesp, The Netherlands
  • Upper Deck France in Paris
  • Upper Deck Italy in Milan
  • Upper Deck Hong Kong 
  • Upper Deck Japan in Tokyo

We have warehousing facilities in the Netherlands, Germany, Italy, Sweden, Hong Kong and Japan.  This comprehensive access allows us to respond to developing market needs at any time. 

In addition to our specialized local teams we can also offer access to the widest distribution network in the business giving you the opportunity to grow your business anywhere in the world.  Should you wish to join our distributor alliance, or have any comments or questions, please do not hesitate to contact us here in the Netherlands, or at any of our local offices. 

With kind regards,      


Nico Blauw
Chief Executive Officer
Upper Deck International BV