Wednesday, December 09, 2009
Upper Deck International is delighted to announce a partnership with Fundex Games and The Ohio Art Company, creators of Etch A Sketch®, the World’s Favorite Drawing Toy®. Upper Deck has acquired exclusive distribution rights for the Etch A Sketch brand in France, Germany, Benelux, Italy, Spain, Portugal, Greece, Austria, Finland, Iceland, Norway, Sweden, and Switzerland.
First produced in 1960, Etch A Sketch is one of the most popular creative children’s toys of all time, with more than 150 million units sold in North America. Upper Deck will be teaming up with Etch A Sketch in its 50th anniversary year and will initially release the Classic, Classic Pocket, and Hello Kitty versions across Europe in May 2010.